Top 10 New York Startups To Watch In 2018

by Martina Trajchevska

8 min read·

The startup revolution has set the business world on fire, from displaying innovative ideas to spurring economic growth around the world.

As one of the biggest and fastest growing cities in the world, New York City has paved the path to more than 100 of the newest and brightest start-up companies.

Maybe this city is one of the most expensive cities to build a startup, but the startup scene is booming and definitely is a hotbed for the coolest startups.

In 2017, New York City’s tech sector continued to mature and a lot of studies confirmed that New York City is a great place to launch a new business.

Check out the following list and see the novelties which happen strictly in New York City.


Founders: Susannah Vila and Roger Graham

If someone wants to break a lease but feels trapped by his contract, Caretaker (ex Flip) has the solution. The whole point is to legally facilitate subletting an apartment for a long-term stay. It gives renters greater flexibility and offers a level of security to landlords. The procedure is as follows: The owner has to create a listing, add photos and information such as how long the place is available, then Caretaker takes over from there. Caretaker sends out a notice to the landlord and therefore protects tenants in case the process gets contentious later on. If it's a match, Caretaker will perform a credit check and make a recommendation as to whether that subletter is the right fit.

It was founded by Susannah Vila and Roger Graham, who had a mission to level the playing field between the tenant and the landlord. Today, Caretaker operates in New York, Los Angeles, and San Francisco and it offers about 2,300 housing options in total.


Founder: Katelyn Gleason

Even though American health care facilities are one of the best in the world, the overall health care system is definitely not the most organized one. As a matter of fact, for most people, it’s not clear where their finances stand, in case of a medical emergency.

Katelyn Gleason, wanted to make it easier for people who want to know what and how much they are paying for before they step into the doctor’s office. This’s how Eligible was created.

Eligible provides patient and insurance billing APIs by connecting healthcare systems to insurance payments through modern APIs. Eligible opens up more possibilities for patients and more businesses for providers.

Today, Eligible’s software automates eligibility for over 2,000 insurance companies, which covers more than 90% of the insured US population.


Founders: Omar Qari, Ted Power, and Josh Halickman

Abacus was founded in 2013 by Omar Qari, Ted Power, and Josh Halickman. Their goal was to provide finance teams with tools and data, which will enable them to become a strategic pillar in their organization.

Replacing the expense report with a real-time expense system, Abacus is helping businesses get money when in a hurry. By accounting for company spend at the expense level as it’s happening, Abacus keeps all company business systems in sync and offers the most dynamic reports on the market.

Abacus is the easiest way to convert the reimbursement of your team, reconcile corporate credit cards, and implement your expense policy.


Founder: Andrew Frame

The Citizen app helps people feel safer. Users receive instant notifications every time a crime or other major incident is reported near them.

Citizen Users can be in touch with all of the ongoing crimes, watching and uploading videos within the app.
This app is studied and supported by public safety experts as well as the police and it's definitely safe and convenient for users.
Before Citizen, there was another app called Vigilante, but it didn't last long. The app was functioning less than 48 hours. It was pulled away because of safety concerns.

Now Vigilante is back to the app store as Citizen.

Citizen was founded by Andrew Frame in March 2017. It was firstly launched in New York and six months later it started operating in San Francisco. Today Citizen has more than 180,000 active users and this year expanded to multiple cities.


Founder: Ben McKean

Hungryroot's mission is to make healthy living easier.

They are creating wholesome, convenient and indulgent packed food and they are delivering it directly to the client.

Hungryroot is using their own digital platform to connect directly with customers, gain data-driven insights and personalize product experiences.

Using a technology called "modified atmosphere packaging," Hungryroot's meals have a shelf life of 14 days. They are able to offer a fresh option in a category that's essentially sold frozen in the grocery shops.

This startup is found by Ben McKean in 2015 with a goal to change the perception of vegetables from something people feel they should eat into something they crave for. McKean is most excited about turning vegetables from a necessity into something people would love to eat.


Founders: Sallie Krawcheck and Charlie Kroll

Ellevest is a digital investing platform that puts female investors money in low-cost ETFs based on a pick-and-choose set of goals, like starting a business, buying a home, having children, and retiring comfortably.

Ellevest was founded by Sallie Krawcheck and Charlie Kroll in 2014 with a mission to eliminate the gender gap and help women to take control of their investments.

This is how Ellevest works: After setting up a profile with some basic info, users will select what kind of financial milestones they hope to achieve. Then Ellevest will provide a personal plan with details about how to reach each goal, and users will be able to experiment with trade-offs between goals to customize the plan to perfection.

From there, users will fund their plan—either with a one-time contribution, a recurring contribution, or a combination of both.

And if anything goes wrong, Ellevest will give clients a heads-up to let them know how to get back on track.


Founders: Flaviu Simihaian and Matthew Johnson

Amplicare is a software for pharmacies that takes all of the pharmacy’s data, the patients' data and figures out basically how patients can save some money and be healthier.

Their mission is to create tools that help turn pharmacists into healthcare superheroes. One of the services they launched is the first Medicare Part D Plan Finder for the iPad back in 2012.

Today they have grown the company into serving thousands of pharmacies all across the country and have expanded their services to focus on improving health-outcomes with actionable data.

Over 5,000 pharmacies use Amplicare to deliver an unrivaled service to their patients, improve Star Ratings, and increase their Medicare business.

Amplicare was founded in 2012 by Flaviu Simihaian and Matthew Johnson.

The Wing

Founders: Lauren Kassan and Audrey Gelman

The Wing is a women-only coworking space and social club founded in Manhattan, New York in 2016 by Lauren Kassan and Audrey Gelman.

The Wing was born out of the belief that women need and deserve a multi-purpose space designed to make their lives easier.

Membership to The Wing includes private workspace, speaking events, community volunteer opportunities, movie screenings, and happy hours.

At the beginning, the founders didn't realize how large the demand for membership would be. Today the club has 1500 members and an 8000 - people waiting list.

This year they are expanding with new locations in Brooklyn, New York and Washington, DC.

Founders: Gilbert Leistner, Vitaly Leokumovich, Alex Zoller, and Vitaly Leokumovich is a healthcare automation intelligence company that makes it easy for providers to control the apps and web services they use to deliver care and communicate with patients.

The platform enables healthcare institutions to automate their work. They have created solutions for multiple categories of care delivery.

It offers check-in, encounter, virtual care, communication, and patient monitoring services to its clients. Users are provided with a personalized dashboard that offers real-time notifications and alerts on the well-being of their patients.

In using applications providers decrease the amount of time they spend on technology while improving their user experience, patient satisfaction, and data quality. was founded in 2014 by Gilbert Leistner, Vitaly Leokumovich, Alex Zoller, and Vitaly Leokumovich.


Founders: Kristina Budelis, Lisbeth Kaufman, and Ken Amarit

KitSplit is a marketplace for camera gear rentals that mainly serves the video industry. They have available equipment for rental but they also allow users to rent out their own equipment to others.

Renters can search across thousands of vendors at once, buy shoot insurance on the spot, and order on-demand delivery and pickup. Equipment owners can safely make money renting gear out to vetted and fully insured professionals.

KitSplit is a team of filmmakers, photographers, and artists who are passionate about democratizing the filmmaking process and supporting the creative community.

A lot of filmmakers and studios are using KitSplit, including some of the world's most forward-thinking production companies and media companies.

Today KitSplit is the largest rental marketplace and community for gear rentals.

KitSplit was founded in Brooklyn, New York in 2015 by Kristina Budelis, Lisbeth Kaufman, and Ken Amarit.

Hope you enjoyed reading about these success stories. Are you a successful NYC startup and think people could learn from your experience? Share your story in the comments.

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Martina Trajchevska
Martina Trajchevska
Finance & Legal

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