To many people, a project brief is a dry list with dates. But for startup CEOs and engineers who are invested in a project, a project brief is a guide that will dictate how they will get to project milestones, decisions, and project completion.
When putting together a PRD, it's convenient to use a consistent template across the team so everyone can understand the requirements and give feedback.
A good PRD should start by sharing the project goals and the greater vision of the project with the team. It should then define the target personas who will be using the product. A well-defined PRD also includes the main features, as well as visual representations of the product. Finally, a PRD should give information to the team about the budget and the timeline of the release.
Next, you should make sure that all stakeholders - business and technical teams - are aligned and share an understanding of how to build, launch, and market the finished product.
This process is key to delivering a product that will delight your customers.
Now it's time to get to work!
A project brief is an agreement on the target audience, project goals, scope, time, and resources. A project brief is essential for every project, especially if there's a tight deadline, a limited budget, and a whole lot of decisions to be made.
A good product requirements document template:
- contains the project goals;
- gives information about the target audience;
- outlines the main features of the product;
- includes mockups;
- includes the estimated budget;
A Market Requirements Document (MRD) outlines the customer’s wants and needs for a product. A Product Requirements Document (PRD) outlines what a product should do. An MRD should be put together before a PRD so that the team can clearly understand the customer’s needs.