6 Critical Pillars of an Effective Recruitment Process

by Katerina Trajchevska

8 min read

Recruiting is a crucial part of the hiring process that can either make or break your business.

An unorganized, inefficient, and slow recruiting process can cost you time, money, and other resources you could have used elsewhere.

Creating an effective recruitment process is not always easy, but with the right preparation and research, you can streamline the entire hiring process at your company.

In fact, when done correctly, you will see a noticeable rise in applicant quality as well as employee retention rates.

Here are the six crucial brand pillars of a good recruitment process and common errors you may want to avoid.

Recruitment Process Planning

Effective recruitment through good recruitment planning is not only advice; it is also the most critical aspect in ensuring the recruitment process is successful. What are the obstacles that the company is facing? Is it possible to overcome these obstacles with new hires? If yes, what positions will be filled by the new hires?

If technological tests or challenges are used, they should be as objective as possible. For these knowledge assessments to be successful, it is critical that the person in charge of the role participates and that HR is also involved.

HR must be able to predict difficulties that may arise due to inadequate hiring management by meticulously managing every component of the hiring process. The organization may suffer significant financial losses if this does not occur (it is estimated that a disastrous hire costs 31% of the employee's annual compensation).

Justification of the Recruitment Process

The effective recruitment and selection process of new talent must be appropriately justified. This is accomplished by reviewing the company's requirements and determining, during the recruitment process, if adding additional individuals is the most effective approach to meet those requirements.

It may not be necessary to fill all of the vacancies that develop in a particular business area. Still, there may be a desire to increase the number of employees in other company functions. As a result, each recruitment process is distinct from the others and does not necessarily have to seek the same goals as the ones that came before.

Everything must be carried out rationally: from receiving CVs to extending an offer. It may be beneficial to come to an agreement on a work schedule that includes a breakdown of all the actions.

When developing a recruitment process, it is critical to understand the technical aspects of the candidate profiles. It is not only important to determine whether or not someone knows how to utilize technology, but it is also essential to determine to what extent they are familiar with it. 

Similarly, if prospects believe that the recruiter does not have sufficient knowledge of the subject matter, they may lose interest in the recruitment process, the firm, or the position. As a result, no matter how much time a recruiter spends, they must be able to fully comprehend the technical requirements of each position.


Proactivity is one of the most popular keywords in the business world, but it is sometimes overlooked during the hiring process.

When it comes to this process, it is critical for businesses to be proactive to create a fast hiring process, whether that means broadcasting the call for candidates through social media platforms or building the first base of potential candidates from these platforms. Why wait for the top employees to walk through the door if you want to attract the best talent to your company? So if you want to know how to make recruitment process more effective you shouldn't forget about proactivity.

Employer Branding 

Proactivity aids in recruiting the best experts more rapidly, and Employer Branding aids in the creation of interest in joining the company before they are directly contacted about a position.

Having a positive brand image is crucial for various reasons. It is essential in the recruitment process since it indicates that many prospects are already inclined to join the project.


Following the emphasis on the importance of having everything under control, it may appear counterintuitive to advocate for some flexibility in the recruitment process. In truth, they are entirely compatible with one another.

Although a well-structured recruitment procedure with clearly defined objectives should be in place, we should not rule out the chance that some candidates would surprise us with their abilities. On the other hand, if an intriguing candidate is not available on a particular date, be flexible to adjust the interview schedule.

Cultural Fit

When assessing cultural fit, it's not just about determining if the candidate's values match the employer's. Employees already working for the company can also benefit from these cultural fit techniques.

A cultural fit test may not necessarily have to be conducted in the traditional manner, in which the candidate sits in a boardroom with a group of people from various departments within the organization. 

You can also determine whether or not the individual would be a good match by having them join you for a meal with several other members or inviting them to a work party (even if just virtual, if your company is remote with international members) to see how they perform in a non-work situation.

In the recruiting process, you may come across a candidate who satisfies all of the technical requirements but who does not fit in with the company's culture. It is essential to maintain a positive cultural environment to grow the company at a reasonable rate and without encountering any challenges in the future.

Frequent Errors in a Recruitment Process

Not Paying Attention to Recent Accomplishments

If a candidate has recently graduated from college, it is acceptable for them to include their internship experience from their time in college on their resume. However, when a person has been employed for a period of time, such information becomes obsolete and should be replaced with a list of professional accomplishments instead.

If you're interviewing candidates with 20 to 30 years of experience, don't expect to get into the essentials of what they've done in the past or the schools they went to. Only the last 10 years of their work experience should be analyzed for specifics.

Focusing Exclusively on Professional Competencies

The first thing recruiters search for in a CV is whether or not the applicant can perform the obligations associated with the open position.

Although a professional may be quite proficient in their future tasks, it is of little value if they are incapable of working in a team. Psychometric assessments can be a very effective tool for evaluating job applicants' human traits and emotional skills.

Expect or Require Personal Details

The old-school habit of putting a photo, marital status, number of children or other personal facts on a CV has long been abandoned, for numerous reasons. As such, your company should not anticipate a candidate to supply these details, and certainly should not seek them.

The one caveat to this rule: if your company prioritizes community service, you may wish to give greater weight to CVs that detail volunteer work, especially if the applicant is in a leadership role.

Working Consistently With the Same Sources for the Recruitment Process

When it comes to discovering top prospects during a recruitment process, social media networks and job websites are extremely beneficial resources. However, it is vital to note that these tools are only truly successful when they are used in conjunction with one another. 

If you restrict your search to a limited number of recruitment sources, you may lose out on some really qualified individuals for the position.

Accelerating the Hiring in a Recruitment Process

The steps of the selection process are there to be completed, and choosing a desirable candidate at the outset of a recruitment process rarely saves time or effort.

Although intuition is one of the essential qualities among those in charge of shortlisting or interviewing applicants, it should not be the sole criterion used to evaluate them.

Details missed during the initial screening process may become apparent only after all of the intended steps of the recruitment process have been completed, which may take several weeks or even months.


You know what is effective recruitment and the process of recruiting and selecting new employees can be a time-consuming endeavor. But when you follow a good recruiting and selection process, you'll manage to hire the right applicants who not only possess the skills and abilities necessary to perform the job but also embody the core values of the company.

The primary goal of the recruiting process is to guarantee that it is well-organized, transparent, and fair in order to assist human resource professionals in placing the most qualified candidates in the right positions.

We are confident that your company will be better prepared for success in the marketplace if you are able to put together a group of competent experts that take their roles in the company and their jobs extremely seriously, so the effectiveness of recruitment process will improve tremendously.

Katerina Trajchevska
Katerina Trajchevska
CEO of Adeva

Katerina is the co-founder and CEO of Adeva. She is an advocate for flexibility in the workplace and a champion for equality, inclusion, and giving back to the community. Katerina has a proven track record of building and leading cross-cultural teams and eliminating chaos in product and engineering teams. She is a conference speaker, where she shares her vast experience and insights in managing engineering teams and navigating the future of work.

  • Software
  • Product Strategy
  • Leadership
  • Planning

Ready to start?

Get in touch or schedule a call.