The Shift Toward Independent Talent in the Tech Industry

by Tosho Trajanov

10 min read

Traditionally, working full-time for one employer has been the standard way to work. But things are changing, especially in the U.S. A new survey by McKinsey shows that 36% of people, or 58 million Americans, now say they work independently instead of for one employer.

This change isn't just happening in the U.S. Companies from all around the globe are hiring independent workers. This is especially true in the tech industry. In January 2021, fewer than 6% of job listings in the tech industry were for contract positions. By October 2022, the number of job postings for technology roles on a contract basis had increased by almost 20%.

This shift to independent workers is part of a bigger change in the way we work. It is changing how businesses run, come up with new ideas, and compete with each other. Instead of being stuck in the old ways, companies are now more flexible. This creates a working world with more chances to do things in new ways and to do things more efficiently and adaptable.

How Is Independent Talent Changing the Way Businesses Operate?

The way businesses operate today is changing. Instead of sticking with old ways of hiring full-time employees, companies are becoming more flexible. Independent workers, who aren't tied to one employer, are now a big part of this change. In a world where businesses need to be fast, creative, and efficient, hiring independent professionals is becoming more and more important.

But this isn't just about flexibility. Independent workers can bring special skills, help companies quickly adapt to changes in the market, and add creativity. This helps businesses stay competitive and succeed in today's world.

This section will look closer at how this change is happening. It will explore the good things that come from this new way of working and any problems that might arise. It will show that hiring independent workers is not just changing the way businesses work. It's creating a whole new standard for success in today's business world.

Flexibility as a Fundamental Requirement

In the modern business landscape, flexibility is not merely an optional quality; it's an essential requirement. Independent workers provide businesses with the means to adapt rapidly to shifting market conditions, a capability that extends beyond mere reaction to change. It's about strategically utilizing global skills exactly when they are needed, positioning businesses at the forefront of innovation.

The emphasis on flexibility is resonating with an increasing number of companies. They recognize it as a pivotal advantage when engaging independent professionals. This adaptability is not just a trend; it's a tool that enables businesses to stay ahead of the curve in today's fast-moving, innovation-driven market. By embracing flexibility, organizations can maintain a competitive edge and align more effectively with the dynamic needs of a constantly evolving business environment.

Cost Savings

Hiring independent workers instead of full-time employees can save companies a lot of money. By bringing in specialized skills only when they're needed, businesses can avoid regular costs like benefits, taxes, and training that come with full-time jobs.

As mentioned earlier, 36% of Americans who work, or 58 million people, are independent workers. This isn't just a trend that will fade away; it's a smart way to manage money that fits with how businesses operate today.

By using independent workers, companies can cut costs and find the expertise they need for specific projects. This makes it easier to match the cost of workers with the changing needs and growth of the business. This way, businesses can push forward new ideas without spending more than they have to. In today's competitive market, this careful handling of money can really set a company apart from the rest.

The Role of Technology

Today, as businesses are moving toward hiring more independent workers, technology is playing a key role in making this possible. Platforms like Adeva have become crucial tools, acting like worldwide networks that break down geographical boundaries and connect companies with the best talent from anywhere.

But these tech advancements are more than just handy tools; they're essential to making sure businesses and professionals can work together in a way that's high-quality, compatible, and valuable. Technology helps make connections smoother and teamwork more effective, supporting a bigger plan to make the most out of independent workers.

This use of technology does more than just provide immediate benefits. It lays the groundwork for a whole new way of working. It encourages businesses to think globally when looking for specialized skills, getting the best people no matter where they are. This change in strategy makes companies more flexible, creative, and quick to respond to what the market needs. It's a major shift in how businesses operate, made possible by technology.

A Paradigm Shift in Operations

The shift from traditional ways of hiring to more flexible and responsive methods isn't just a small change in how businesses work. It's a big shift that puts independent workers at the center of companies' operations.

This isn't just a theory; it's a real change that affects how businesses plan and run. They now have access to skilled people worldwide, from small startups to big companies.

But this change goes even deeper. It's becoming a part of how companies think about creativity, competition, and how they organize themselves. It challenges old ideas about managing workers and how a company should be set up, creating a new way to think about being flexible and able to adapt in today's business world.

Companies are making themselves stand out by moving away from stiff and unchanging ways and welcoming flexibility. They're getting ready to use a wide variety of talents, act quickly when things change, and line up better with what the market needs and offers. This shift represents a new approach to business that is more in tune with today's fast-paced and ever-changing environment.

Startups to Giants – Everyone Benefits

The shift toward using independent workers is happening in companies, big and small, across different types of industries. It's a movement that benefits all kinds of businesses, from fast-moving startups to well-known global companies.

For smaller startups, using independent workers helps them be flexible and get access to specialized skills, which can be crucial for growth and new ideas. They can hire experts for specific projects without the ongoing costs of full-time jobs, letting them use their resources more strategically.

Big companies, like tech giants Google, Apple, and Meta, see the value in this approach too. They can reach into a worldwide pool of talent and quickly adapt to changes in the market. It also helps them create a more energetic and creative way of working.

Adeva, a company that connects businesses with independent talent, has shown through various case studies how different businesses use this model. This change isn't just a surface-level adjustment; it's reshaping the entire business landscape. From making companies more adaptable to helping them grow cost-efficiently, the move toward independent talent is in line with what modern businesses need, and it's contributing to success on all levels.

Why Is the Independent Talent Trend on the Rise?

The rise of independent workers as a vital part of today's workforce is tied to many connected global factors. This isn't just happening in one place or industry; it's a response to worldwide changes. Here's a look at some of the key drivers:


Globalization has opened doors to talent around the world, growing by 60% since 2015. This has allowed businesses to find and hire specialized skills that might have been hard to find before. This has been a game-changer for the tech industry, sparking new ideas and growth.

Technological Advancements

Technology has been central to this shift. Tools for collaboration, remote work, and networks like Adeva have made it easier for businesses to connect with independent workers. According to Upwork, 60% of hiring managers plan to use more independent talent, with 58% increasing their use in the next six months and 66% in the next two years.

Economic Factors

Money plays a big role in this trend. Independent workers make up 28% of the labor force in top companies, and that's expected to grow by 20% by 2023. Hiring for specific projects instead of full-time can save money, making this a smart choice for many businesses.

Changing Work Preferences

How people want to work is changing too. A survey by Deloitte Global in 2022 showed that 32% of Gen Z and 39% of Millennials want a good work/life balance, and 20% of Gen Z and 21% of Millennials want flexible work. Younger workers are drawn to the choice, independence, and variety that independent work offers, fueling a change in how people choose their careers.

Strategic Advantage for Companies

Flexibility isn't just appealing to workers; companies see the value too. Being able to adjust the size and skills of their teams quickly helps them keep up with changes in the market. It makes them stronger and more able to compete. They can get the specialized skills they need, building a workforce that's more flexible and in tune with what the market needs.

How Are Companies Leveraging the Use of Independent Talents?

The practice of hiring independent talents is not just a surface-level change; it's a fundamental strategy in the modern tech industry. This method opens up new possibilities, allowing companies to use specialized skills without committing to full-time employment.

This strategy is creating smarter ways of growing, improving things and reflecting a larger shift in the business world. Let's take a closer look at how major tech companies are putting this into practice and how it's leading to innovation, growth, flexibility, and efficiency.


For Google, independent talents and temporary staff are vital to their work. These workers are involved in many areas, from running cafes to specialized tasks like medical care and customer support. To ensure a positive working environment, Google offers specific benefits, such as a minimum wage, family leave, and healthcare. This helps them get the expert help they need when they need it.


Philips uses a smart approach to manage their independent workers, known as their contingent workforce. This strategy helps them oversee €500 million in yearly spending on independent talent. It boosts their flexibility and cost-effectiveness when finding the specialized skills they need in their field.


IBM is another example of a company that has embraced independent talent as part of its workforce strategy. They have recognized the value of accessing global expertise and have made significant investments in remote collaboration tools and platforms. By leveraging independent talent, IBM has been able to execute specialized projects and initiatives without the constraints of traditional employment structures. This has allowed them to stay competitive and adapt to emerging trends and technologies in the tech industry.


The move toward embracing independent talent is a marked trend in today's world, and its momentum is well-supported by concrete advantages, research findings, and real-life examples. This shift is shaping the path to success in the fast-changing tech industry. Partners like Adeva stand as valuable allies in this journey, offering unique insights and practical solutions.

Adopting this change can guide industry frontrunners to align with a direction that is not only measurably advantageous but also centered on the future. The next chapter of the tech industry is characterized by independence, agility, and creativity, and the data-driven insights presented here shed light on the way ahead.

This vision sketches a picture of a more adaptive and lively industry, one that responds to change not as a challenge but as an opportunity for growth and innovation. It sets the stage for an exciting future where flexibility and expertise drive success.


Q: What is flexible talent?
Flexible talent refers to independent professionals hired on a temporary or project basis. They provide specialized skills as needed, allowing businesses to adapt quickly to changes without the commitment of full-time employment, offering agility, cost-effectiveness, and the ability to tap into a global talent pool.
Q: What are the benefits of an employee vs independent contractor?
Employees offer stability and continuous engagement but come with added costs and responsibilities, like benefits and taxes. Independent contractors provide flexibility and specialized skills on a project basis, often at a lower cost, but without the long-term commitment and integration into company culture that full-time employees provide.
Q: Why do employers prefer independent contractors?
Employers often prefer independent contractors for their flexibility, specialized skills, and cost-effectiveness. Hiring contractors can reduce overhead expenses such as benefits and taxes and allows employers to engage expertise on a project-by-project basis, aligning resources with specific needs without long-term commitments.
Q: Why do tech companies hire so many contractors?
Tech companies hire many contractors to access specialized skills on-demand, increase flexibility, and control costs. Contractors enable rapid adaptation to changing project needs, technological trends, or market conditions, allowing companies to remain agile and innovative without the long-term financial commitments associated with full-time employment.
Tosho Trajanov
Tosho Trajanov

Tosho is a co-founder at Adeva, with over a decade of experience in the tech industry. He has partnered with diverse organizations, from nimble startups to Fortune 500 companies, to drive technological advancements and champion the effectiveness of cross-cultural, distributed teams.

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